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USPS Example |  Credit: USPS email by Summer Gould By  Summer Gould FACEBOOK FACEBOOK TWITTER TWITTER LINKEDIN LINKEDIN EMAIL EMAIL 1 COMMENT COMMENTS What is USPS Informed Delivery? It allows customers who sign up to receive emails with grey-scale images of the address side of letter-sized mail pieces that have processed through automated equipment. Why is this helpful for companies that send direct mail? You are now able to send the post office your artwork along with your mail.dat file to be included in the email that is sent to customers with a link to a web page of your choice for the campaign. Basically, customers get a digital preview of their mailbox. This means that prior to getting your mail piece, people can click on your link and start buying. Here is an example: How it works: Your content is associated with an individual mail campaign. You can run multiple campaigns at one time for a single mailing. You may also run multi...

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than 1,150 U.S adults, YouGov found the following: One-fifth (21%) of respondents said that a direct mail solicitation prompted them to make their most recent donation. This is higher than for any other channel.  Older donors (55+) are most likely to respond to direct mail. One-quarter made their last gift in response to a mailing. Among 18-34-year-olds, this drops to 14%. Lower income households are among the most motivated by direct mail. Nearly one-third of those earning $40,000 per year or less responded to direct mail for their last donation. Among those earning $80,000+ per year, this drops to 18%.  Only 12% of donors report being prompted ...

Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results.  1. Be relevant, not complicated: Personalized communications do not have to be complicated to be effective. If you are a roofing company, for example, you do not need to know someone's household income, the presence of children in the home, and favorite hobbies to create an effective mailing after a wind storm. Finding homeowners with older homes (and older roofs) might be enough.  2. Go small or go home: We are familiar with the phrase "Go big or go home," but when it comes to mailing, sometimes less is more. By creating relevance, you can often bring in more revenue with smaller, more targeted mailings.  3. Clean it up: Removing duplicates and running your mailing list through software like National Change of Address (NCOA) and CASS ensure that your mailings reach their destinations. This not onl...

Your direct mail campaign will require certain materials that pertaining to your specific business. This material, easily distributed to media outlets, potential investors, clients, and new employees, will provide pertinent information about your company. The success of your business will depend, in part, on how well you prepare and communicate this information, from company and product fact sheets to biographies of essential employees. When presenting these collateral items that showcase the details of your company, be sure to have them printed and readily available for distribution. 1. Fact sheet. Potential investors, clients, and employees should be privy to important facts about your business. A quick and easy fact sheet is a great way to layout pertinent information about your company. A complete company fact sheet will include the following information: The date the company was started. Headquarter locations and affiliate offices. Names and experience of company ...