Print Is a Medium on Steroids. Promote It as Such
Imagine, if you will, that when you woke up this morning, your spouse, who is lying next to you in bed, draws back with a start, exclaiming, “You’re not dead!” What a curious thing to say, you think. You arise, brush your teeth, dress and leave the bedroom, only to be greeted by your children chanting, “He’s not dead, he’s not dead!” You wrinkle your brow in puzzlement. No, you aren’t dead, and you never were, at least not the last time you checked. Off you go to work. No one at your workplace says anything strange, but others take up the cry. If you work on the loading dock, truck drivers seem surprised to see you when they arrive to pick up shipments. “I didn’t expect you to come here anymore,” one says. “I thought you were dead!” Perhaps you work in sales. How frustrating it is to have your customers exclaim, “We heard that you were dead!” Some outright refuse to see you. “No, no, it can’t be him; he’s dead,” you hear one yell across the room to the receptionist as she deni...